Marketing Manager

THE WORKING CAPITOL (KEONG SAIK) PTE. LTD.
Singapore
Full time
3 days ago

Start Something Purposeful.

At Triple P Group , we believe neighbourhoods thrive when people, place, and purpose come together. We’re a privately owned real estate group dedicated to future-proofing conservation properties, activating heritage spaces, and building lasting communities through brands like The Working Capitol, Triple P Partners, LopeLab , and more.

We don’t just operate spaces, we shape neighbourhoods. Our ecosystem includes coworking campuses, retail concepts, lifestyle experiences, and proptech solutions (coming soon!). Over the past decade, we’ve built a reputation for creating one-of-a-kind environments for some of Singapore’s best-in-class businesses and most exciting founders.

We are both owners and operators. we are actively investing and growing our Shophouse asset management arm and capabilities and offerings. This pivot not only positions us for strong growth, but exciting opportunities to be a part of neighbourhood growth and transformation.

Now, we’re looking for a Marketing Manager to bring our brand to life, across screens, spaces, and streets.

Your Mission

You’ll be the driving force behind how The Working Capitol shows up in the world, from crafting lead-generating digital campaigns to amplifying our presence in the neighbourhood and positioning us as the go-to coworking brand in conservation spaces.

This is a full-stack marketing role with plenty of room to flex your strategic, creative, and executional skills. You’ll lead a small but mighty team and collaborate closely with Sales, Community, Design & Engagement, and Operations. You’ll report to the Head of Brand and will play a critical role in growing the community, creating promising leads, sharing our story and generating engagement.

What You’ll Lead

Digital Marketing & Lead Generation

  • Plan and execute full-funnel digital campaigns (SEM, paid social, retargeting, email) to drive leads for workspaces and events
  • Manage website UX, SEO, analytics, and performance optimization for Triple P and The Working Capitol
  • Grow and manage our social presence (Instagram, LinkedIn, Facebook) through strategic content planning and channel growth activities
  • Oversee Google My Business, online reviews, and local SEO to ensure strong visibility
  • Develop automated email flows, newsletters, and post-event follow-ups, and track what’s working
  • Align digital marketing with CRM strategy and sales goals to drive measurable business outcomes in tune with our occupancy schedule

Public Relations & Storytelling

  • Build an in-house PR engine that positions us as leaders in coworking, conservation, and community
  • Create and maintain an editorial calendar and content from press releases to KOL engagement and media outreach
  • Keep a compelling and organized brand asset library (photos, videos, press kits, etc.)

Branding & Visual Identity

  • Champion and evolve our visual and written identity across all channels
  • Keep sales and member-facing materials fresh, user-friendly, and on-brand
  • Collaborate with Design and Operations to ensure signage, displays, and touchpoints reflect our brand consistently
  • Support member onboarding with branded materials and comms

Partnerships & Community Engagement

  • Source and manage brand and sustainability partnerships aligned with our values
  • Co-create events and activations with the community team — building a vibrant, purposeful programming calendar
  • Represent The Working Capitol at relevant networking and industry events

Team Leadership & Ownership

  • Set KPIs, manage timelines, and lead cross-functional collaboration with clarity and focus
  • Own the marketing budget and manage vendors or agencies where needed
  • Be the brand guardian — ensuring consistencquality, and resonance across all campaigns

What You Bring

  • 4+ years in a marketing role, ideally in real estate, lifestyle, coworking, or hospitality brands (in house experience is a must)
  • Experience running integrated marketing campaigns that drive results — not just impressions
  • Hands-on skills across digital marketing, PR, content, and brand management
  • A sharp eye for design and storytelling, and a bias for action
  • Strong project management, stakeholder alignment, and communication skills
  • Bonus points if you’ve worked in a founder-led or independent, fast-paced company

Compensation & Benefits

  • Starting salary of SGD $5,000/month , aligned with our transparent company-wide Salary Bands
  • Guaranteed 6% annual salary increase for the first three years within your band
  • Participation in our Employee Sharing Programme (think ESOP) — your impact is part of our growth
  • Be part of a business recognized as a Singapore Company of Good and proud member of the Tripartite Alliance
  • Learn more about our team, culture, and perks at theworkingcapitol.com/join-the-team

Ready to Build What Matters?

If you’re a strategic doer with a passion for storytelling and purpose-led branding, this is your moment.

To apply , send your CV and a short note to work@theworkingcapitol.com with the subject line: Application: Marketing Manager – Triple P Group

Apply
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