Job Responsibilities
- Identify and analyze market trends, customer data, and competitive landscape to make informed decisions
- Draft marketing content, terms & conditions and messaging related to BOC Credit card
- Launch marketing campaigns and keep in touch with prospect clients to facilitate acquisition, active rate and spend volume KPIs; Structure reward programs, activation campaigns, and usage-linked promotions to drive engagement.
- Drive revenue growth through initiatives focusing on new customer acquisition, cross-sell, activation, usage, and retention initiatives
- Collaborated with HQ teams to refine digital features and implement system upgrades.
- Led UAT test ensure seamless system upgrade
- Other adhoc tasks.
Job Requirements
- A recognised university degree/ diploma in the related fields
- At least 3 years of experience in banking, with significant exposure to the cards and personal loan business.
- Strong understanding of card lifecycle, digital product development, and analytics
- Experience in launch digital-first credit cards, digital wallet or digital journey is preferred
- Strong project management skills with the ability to prioritise and manage multiple initiatives simultaneously
- Proven problem-solving skills with the ability to define challenges and implement solutions
- Familiarity with MAS regulations related to cards and payments