- Assist on digital marketing strategy for the brand by developing, expanding, and maintaining the brand outreach across online media platforms.
- Assist in the implementation of company social media accounts (i.e. Facebook, Instagram, YouTube, Telegram, Tik Tok) and online branding assets (e.g. website).
- Identify and keep up with digital and social media trends, proposing appropriate actions relevant to increase the brand awareness & customer engagement.
- Drive and manage online to offline (OTO) initiatives.
- Study consumers’ insights and drive sustainable digital presence to maintain brand awareness & fulfil objective of directing traffic to online portals/offline stores.
- Able to copywrite and proofread social media content, press releases, and other relevant brand materials.
- Assist to manage Skechers VIP Program including CRM, communication plans, reward tiers and craft compelling persuasive eDM content to engage consumers.
- Able to propose and liaise with suitable media and KOLs for event and campaign postings.
- Providing support to marketing team e.g., events, store activities. Any other responsibilities as the Company may deem fit from time to time.
Requirement:
- Minimum Diploma/ Degree in Marketing, Multimedia, or equivalent
- 3 to 5 years of experience in digital marketing with knowledge in display, and SEO/SEM ads.
- Creative, online savvy, and active in social media
- Excellent written and verbal communication skills
- Good interpersonal skills and a team player
- Independent and positive work attitude, able to work in fast-paced environment
- Close attention to detail and ability to manage multiple projects and priorities in a high-volume, fast-paced work environment.