Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.What You'll Be Doing
Drive user acquisition and revenue growth across the United States and UAE by owning the full-funnel performance marketing strategy. You will be responsible for hitting CAC, ROI, and channel scalability targets, while navigating crypto ad compliance to protect business continuity.- Lead paid acquisition strategy across Google, Meta, TikTok and other channels, optimizing for growth KPIs such as CAC, ROAS, LTV, and payback period.
- Develop and execute region-specific media plans that align with user growth goals, campaign budgets, and UAE/US market dynamics.
- Proactively manage compliance risk—embed regulatory intelligence into campaign workflows to minimize disallowed ads, reduce account suspensions, and maintain UAE FSRA adherence.
- Drive performance through rigorous A/B testing across creatives, landing pages, and audience targeting to improve conversion and retention.
- Monitor spend efficiency in real time; produce weekly business-impact reports highlighting contribution to revenue, user quality, and channel ROI.
- Partner with design, product, and legal teams to ensure campaigns are high-impact and fully compliant with platform and jurisdictional policies.
What We Look For In You
- 7+ years of performance marketing experience, including 3+ years leading teams and managing ≥USD 10M annual budget with P&L accountability.
- Proven ability to scale paid media for financial/crypto products under strict compliance regimes.
- Deep understanding of Google "restricted financial products" policies, Meta crypto-ad approval processes, and TikTok finance advertising rules.
- Strong commercial sense—comfortable making budget trade-offs based on real-time data and business impact.
- Fluent in SQL/Python for ROI analysis and automation; skilled with tools like Looker, Data Studio, or similar BI platforms.
- Exceptional communication and stakeholder alignment skills across business, legal, and product teams.
Nice to Haves
- Hands-on experience with ADGM/UAE whitelisting processes or managing paid campaigns in regulated crypto markets.
- Passion for crypto/Web3—regular user of crypto products and active follower of industry trends.
- Public speaker or contributor on topics like ad fraud, user acquisition in regulated industries, or performance compliance best practices.
Perks & Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
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