Role Purpose
Key Accountabilities
- Works closely with the Director of Operations, Revenue Leads, General Managers and Hotel teams to drive business performance reviews, and develop performance driving country commercial strategies and tactics
- Works closely with Head of Commercial SEAK, to develop and execute a medium to long term market plan and priorities
- Works closely with MSS to create and execute a marketing plan for the country, including partnerships and PR.
- Work closely with all Global Directors of Regional Sales, Account Directors and Regional Sales teams in the key account strategies, RFPs, MICE, Leisure and TPI accounts and pursuit of new business for hotels
- Support the launch and embedding of new and existing tools to the hotel community
- Ensure hotels have Champions assigned for all IHG Programs & Tools and promotes cross selling within assigned sister hotels across the region.
- Supports the Distribution agenda in market – Drive Rate parity, OTA content scores, effective comms of and implementation of functional updates for the country
- Ensure hotels and DOSM’s are aware of the key training opportunities available across Sales and Marketing and that they are completing in line with development plans
- Build strong market level relationships with key stakeholders, government entities and commercial partners. Leverage these to support the performance or brand awareness agenda in market
- Coordinates and shares feedback within assigned hotels on market intelligence and competitor’s sales/ promotion efforts. Supports NHOP’s in talent acquisition & coaching/ buddy role once hotel DOSM appointed
Experience
Proven track record in performance driving across multiple units and ideally multiple markets, and/or strong Commercial, Brand and Marketing experience.
Technical Skills and Knowledge
- Strong stakeholder management with ability to influence peers and management
- Strong team / culture leadership ability and team development and succession planning
- Core Commercial Skills – Sales, Marketing, PR, Channels and Revenue Management
- Cultural understanding of Singapore and Malaysia and SEA regions Strategic mindset and ability to create medium to long term strategies
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