Responsibilities：
- Drive deep user understanding : Conduct qualitative and quantitative research to uncover user needs, behaviors, and motivations. Build comprehensive user personas to guide product strategy and experience optimization.
- Build insight mechanisms : Establish and continuously improve a user insight system—including user surveys, NPS, interviews, usability tests, and journey mapping—to embed user-centric thinking across the team.
- Partner with product & design : Act as the “voice of the user” throughout the product lifecycle. Support product managers and designers in planning, design, and iteration to ensure alignment with real-world user needs.
- Engage international users : Lead or participate in remote and in-person user research with English-speaking users worldwide. Produce clear, actionable research reports for global stakeholders.
- Data analysis & insight generation : Synthesize behavioral data, survey results, and market intelligence to identify product opportunities, usability issues, and areas for strategic improvement.
- Champion user-centered culture : Work cross-functionally with product, design, marketing, and operations teams to promote and embed a user-first mindset and methodology across the organization.
Requirements：
- Bachelor’s degree or higher in HCI, Psychology, Sociology, Market Research, Statistics, or a related field.
- 5+ years of experience in user research or customer insight, preferably with involvement in international product teams.
- Proficient in various research methods (e.g., in-depth interviews, usability testing, surveys, card sorting) and analytical tools (e.g., Excel, SPSS, SQL, Tableau).
- Strong structured thinking and synthesis skills—able to turn complex user data into clear insights and practical recommendations.
- Excellent verbal and written communication skills in both English and Chinese; capable of delivering bilingual outputs to global teams.
- Self-driven and curious, with strong judgment and collaboration skills across functions.
- Familiarity with the working and lifestyle habits of Western knowledge professionals and an understanding of behavior patterns across roles and industries.
- International work or living experience in Western or Southeast Asian markets is a strong plus.
- Experience with AI-powered products, productivity tools (B2B), or integrated hardware-software products is a plus.