TikTok Marketing Manager

Sunnystep
$63,469 - $80,366 a year
Singapore
1 week ago
Sunnystep is a home-grown footwear brand on a simple mission: help people move freely and happily. After a postpartum spine injury, our founder Ting turned pain into purpose and started Sunnystep with proprietary insoles and stable arch support that let you stand or walk all day - without pain. Sleek enough for work, casual outings, or travel, our shoes have earned a loyal following across Singapore and beyond.
We’re an innovation leader in consumer retail because we believe wellness starts from the feet. Great shoes support your body so you can move - and live - better. Our customers love our comfort-first designs and brand philosophy, fueling rapid growth at home and overseas. As pioneers in mobility and wellness-focused footwear, we’re raising the bar on product innovation & customer experience - and moving fast.

Ready to shape the future of movement? Send your resume to
hiring@sunnystep.com
today and let’s shape the future of movement - together.

TikTok Marketing Manager
Exciting news! We are on a growing journey and building a stellar team!
At Sunnystep, we are not just building leaders – we are cultivating a dynamic team that thrives on innovation, collaboration, and collective success.
Why should you be part of Sunnystep’s success?
We are an innovative force in consumer retail with a clear brand purpose — we believe wellness starts with our feet. Good shoes support our feet and our body, and help us move and live better.
We are redefining comfort in every step to an unparalleled experience without compromising on style. Our mission is to revolutionize the footwear industry by crafting the most comfortable shoes with unwavering commitment to environmental responsibility ensuring that every step our customers take not only embodies unrivalled comfort but also leaves a positive impact on the planet.
The TikTok Marketing Manager will lead Sunnystep’s TikTok strategy, ensuring that content, paid ads, and influencer collaborations align with broader marketing goals.
You will also be responsible for:
  • Develop and oversee Sunnystep’s TikTok marketing strategy.
  • Manage content calendars, campaign execution, and brand storytelling on TikTok.
  • Lead paid TikTok ad strategies to drive conversions and awareness.
  • Work cross-functionally with content creators, influencers, and performance marketers.
  • Stay updated on platform changes and implement innovative strategies.
We would want to speak with you if you are / have –
  • Proven track record in TikTok marketing, content strategy, or performance marketing.
  • Experience managing TikTok campaigns with a focus on brand building and sales.
  • Strong analytical skills to measure success and optimize performance.
  • Ability to manage a team and work cross-functionally within the organization.
Headquartered in Singapore, Sunnystep is committed to fostering community, inclusivity, integrity, and technology to support everybody’s journey of possibilities.
We review each application thoroughly and will arrange an initial discussion with the shortlisted candidates who best meet our requirements. If you find that the requirements align with your experience and expertise, you may express your interest through this job advertisement or you may reach out to our Hiring Team – hiring@sunnystep.com.
Apply
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