About Waffle
Waffle is a CRM-first POS built for F&B brands across Southeast Asia. We help cafés, kiosks, and quick-service restaurants grow by turning first-time buyers into loyal regulars — with tools like POS, QR ordering, loyalty, payments, CRM automation, and Scan-to-Order.
We work with local FnB businesses in Singapore, Malaysia and Hong Kong to make sure that their operations run as smoothly as possible — and we are just getting started!
What You’ll Do
As an Account Manager at Waffle , you’ll work at the heart of our growth engine — managing relationships, uncovering upsell opportunities, and helping our sellers succeed long after the deal is closed.
This isn’t a “maintenance” role — it’s about growing accounts, building trust, and helping our customers win.
You’ll be responsible for:
- Owning and growing a portfolio of F&B sellers using Waffle
- Becoming their go-to partner for anything Waffle-related
- Spotting and pitching upsell opportunities (CRM, Payments, STO, new outlets)
- Turning happy customers into referrals and case studies
- Leading check-ins, QBRs, and the occasional kopi chat
- Coordinating with product, support, and rollout teams to deliver a great experience Helping shape our playbook and what great AM work looks like
Who You Are
This role is perfect for someone who:
- Enjoys building real relationships and helping people win
- Has 1–3 years of experience in Account Management, Customer Success, or Sales — preferably in SaaS, tech, or F&B
- Is confident, clear, and friendly in conversations — online and in-person
- Has strong follow-through and is highly organised
- Is hungry to grow fast with an early-stage startup Bonus: Has worked with F&B clients before or loves café hopping :)
What Success Looks Like
In your first 6 months, you’ll:
- Own 30–50 accounts with confidence
- Hit your monthly expansion and referral targets
- Be the reason several customers refer us to their friends
- Have your own playbook and approach documented for the next AM to learn from
✨ Why Join Us
- Make a real impact in the lives of local F&B entrepreneurs
- Work in a close-knit team that moves fast and celebrates wins
- Learn directly from founders and be part of our growth story
- Competitive salary + performance-based bonus Meaningful work. Real customers. Great coffee. (Seriously.)
How to Apply
Send us a note at [email protected] with:
- Your CV
- A quick intro (even 2–3 lines is fine) Optional: Tell us your favourite local F&B spot
We’d love to meet you!
