APAC Marketing Executive

Intro

We are hiring an APAC Marketing Executive to support regional marketing needs for a global leader in NDT solutions. This role demands hands-on expertise in sales and marketing campaign, contents creation, events and suppliers management, and distributor partnerships. Requires hands-on expertise in:

• Marketing asset creation (Adobe Suite/Canva/AI tools)
• Automation workflow design (HubSpot/CRM)
• APAC lead generation across digital/offline channels

What will you do

I. Integrated Campaign & Event Execution (60%)

• End-to-End Campaign Delivery
  • Execute 360° campaigns (digital/offline) using global frameworks, ensuring APAC localization/compliance.
  • Localize assets (content, social, email) with Adobe Suite/Canva/other creative tools within deadlines.
• Event Ownership
  • Plan/execute 8–12 regional events/year (trade shows, webinars, summits) including:
    • Booth design, vendor coordination (AV/print/shipping coordination), on-site staffing
    • HubSpot workflow setup (registration → post-event nurture)
  • Drive event ROI:
    • Pre-event: Target account promotion & sales briefings
    • Real-time: HubSpot lead capture integration
    • Post-event: Pipeline reporting within 48h

• Rapid Collateral Production
  • Self-create campaign/event assets via Adobe Suite:
    • Digital (banners, eBooks, social ads)
    • Physical (brochures, backdrops)
    • Video (demos, testimonials)
  • Build HubSpot assets: Landing pages, email sequences, social campaigns
• CRM & Automation Management
  • Maintain CRM hygiene (HubSpot list segmentation, lead scoring)
  • Track campaign-driven leads & provide real-time sales data

• Sales Support
  • Develop battle cards, pitch decks, and conduct product training
  • Monitor KPIs: Lead quality, campaign-driven pipeline growth
• Distributor/Partner Management
  • Train distributors on marketing assets via Partner Portal
  • Develop co-branded campaigns showcasing solutions
  • Align distributor incentives with regional sales goals

What do we expect

• B2B Experience: 3+ years in SaaS/Tech/Industrial sectors
• B2B Event Management: 2+ years running trade shows/webinars (>100 attendees)
• HubSpot Proficiency: Certified; campaign workflow automation experience
• Agility: Examples of events launched in <3 weeks
• Creative Suite/AI tools: Portfolio showing hands-on creation of banners, brochures, videos