Responsibilities
About the team Our Team aims to help businesses and brands unleash their creative side, connect with our audience, and drive revenue and growth. We are looking for an excellent marketer to help us listen better, be more agile and continually look for ways to deliver real value to all our stakeholders, internal and external, and across the region. Responsibilities - Subject matter expert for marketing insights and intelligence to the sales teams - including consumer behaviour, platform insights, eCommerce and digital landscape trends across APAC - Lead multi-market research projects to deliver quality insights across solutions (e.g. B2B client satisfaction surveys, customised B2C research, campaign measurement, etc.) and verticals (FMCG, eCommerce, etc.) - Collaborate effectively with cross-functional teams (including product, sales, client solutions, marketing science) to develop messaging and content for external and internal scaled campaigns across APAC, leveraging various data sources to translate insights into clear, actionable and client-friendly narratives - Deliver compelling insights and narratives for co-development of content solutions (sponsorship) packages with Content Solutions team to drive advertising revenue growth via sales enablement - Develop marketing content to articulate TikTok's value proposition to advertisers. Understand the broader ecosystem of media solutions (Commerce, Branding and Performance) and industry developments to strategically elevate our messaging frameworks into clear, concise and easy to understand B2B language - Providing strategic planning, copywriting, and related work support as needed
Qualifications
Minimum Qualifications - Bachelor's degree - Minimum 5 years of professional experience in consumer insights or marketing, in agencies, TV networks or tech platform companies - Robust quantitative analytical skills and attention to detail to complement strong business acumen and data storytelling - Excellent collaborator across cross-functional teams and strong project management skills - Demonstrated ability to manage multiple projects under tight deadlines in a fast-paced environment Preferred Qualifications - Self-starter, fast learner who is detail-oriented and has critical thinking - Experience in client side (brand) and / or agency side experience (e.g. research, insights, media agencies, consulting, or sponsorship space) will be an advantage
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
