Join us as an Integrated Media Manager and be part of a dynamic team that shapes strategic media campaigns in APAC. This role offers the opportunity to make a significant impact on our business and your career.
As an APAC Integrated Media Manager - Vice President in the APAC Asset Management Integrated Media Team, you will execute and optimize paid media campaigns across APAC. You will collaborate with regional stakeholders and agency partners to drive results and enhance our media strategy. Your analytical skills and strategic mindset will be key to your success in this role.
Job responsibilities
- Execute integrated media plans and optimize results through key media channels to enhance KPIs and outputs in partnership with regional stakeholders, Business Intelligence, and Marketing Specialist areas
- Activate cross-channel campaigns incorporating social, display, programmatic, web, live/digital events, etc. with the agency team
- Work in partnership with our Search Campaign Manager to integrate with Search Engine Optimization (SEO)/Search Engine Marketing (SEM) strategies
- Work with stakeholders to identify and test new growth opportunities across segments/channels and translate them into media segmentation strategies
- Own the reporting cadence and discipline for campaigns, measuring performance based on the established measurement framework and providing optimization recommendations
- Own the media campaign results by digging into the data and brainstorming with the agency and publisher(s)
- Collaborate effectively across functions, including regional marketing managers, stakeholders, and agency partners to generate results through orchestrated execution and optimization of performance programs including strategy, messaging, branding, creative, trafficking, tagging, etc.
- Manage and maintain relationships with external vendors and agencies
- Use relationship management skills to build rapport, influence, and deepen relationships with cross-functional team members
Required qualifications, capabilities, and skills
- Bachelor’s degree in Marketing or a related discipline
- Minimum of 10 years’ experience in integrated media and/or campaigns management
- Experience in designing and executing campaigns across multiple digital channels, with firsthand experience in the fundamentals of media planning, including media math, budget management, forecasting, and optimizations
- Experience in progressive marketing and performance analytics in business-to-business (B2B), technology, finance, or acquisition
- Experience in leveraging data visualization dashboards such as Datorama, Google Analytics, and Adobe
- Project management experience
- Knowledge of paid social, programmatic, offline, search marketing, and SEO
- Knowledge of the Marketing Technology (MarTech) landscape and proficiency with marketing tools and technologies such as Demand-Side Platforms (DSPs), Customer Data Platforms (CDPs)/Data Management Platforms (DMPs), Dynamic Creative Optimization (DCO), Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Brand Safety Integral Ad Science (IAS)/MOAT
- Intellectual curiosity and drive; self-starter
- Excellent verbal, interpersonal, and written communication skills
Preferred qualifications, capabilities, and skills
- Experience in media platforms, including search, programmatic, or social
- Experience at a media agency or Demand-Side Platform (DSP) in strategy or buying
- Experience with leveraging a CDP or DMP in media strategy
- Experience in leveraging DCO in media strategy
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
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