About the Role:
As a Branding Executive, you will play a key role in developing and refining our brand identity, enhancing our visual presence, and supporting marketing campaigns. You should have hands-on experience across branding, digital marketing, and analytics while contributing to real projects that drive awareness and bookings through our website.
Responsibilities:
- Conduct a brand audit and provide recommendations for improving brand identity and visual consistency.
- Develop a basic brand guide, including:
- Logo usage guidelines
- Colour palette
- Typography
- Tone of voice
- Create a competitive brand positioning map and gather customer perception insights.
- Prepare a social media content calendar and a campaign plan.
- Recommend marketing funnel and lead generation strategies.
- Design a basic marketing analytics dashboard (template or setup guide).
- Plan and execute one marketing campaign to drive awareness and bookings via our website.
Requirements:
- Strong interest in branding, design, and digital marketing.
- Basic understanding of graphic design tools (e.g., Canva, Adobe Illustrator, Photoshop) is an advantage.
- Familiarity with social media platforms and marketing tools.
- Good analytical and research skills.
- Creative, detail-oriented, and proactive in taking initiative.
- Hands-on experience in branding and marketing execution.
Remuneration : per project.
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