About Bottles:
Our company speclialises in the brand represetation of lifestyle brands. One of our key portfolio brand which you will spend most of your time working with is Owala. Owala is a bold and playful hydration brand redefining the way people experience water bottles. With vibrant designs and patented no-spill technology, we’re building a cult following among the trend-savvy and health-conscious. As we expand in Singapore, we’re looking for a self-driven and creative Community & Influencer Manager to lead our brand engagement and growth on the ground.
Role Overview
As our early marketing hire in Singapore, you will play a foundational role in shaping the voice and community of Owala locally. You will manage our KOL strategy, own our social media channels, co-create events, and grow an engaged customer and influencer base. You’ll work cross-functionally with a graphic designer, retail teams, and event staff to deliver compelling campaigns and experiences.
This is a builder role — ideal for someone who thrives in fast-paced environments and wants to grow into a leadership position as the marketing team scales.
Key Responsibilities
Influencer & Community Management
- Identify, vet, and manage relationships with influencers and content creators.
- Curate KOL lists across lifestyle, fitness, wellness, and pop culture niches.
- Negotiate deliverables, brief influencers, and ensure timely and on-brand execution.
- Engage with community comments, messages, and user-generated content.
Social Media & Content
- Own the social media calendar (Instagram, TikTok, etc.), planning posts and scheduling with the designer.
- Collaborate with graphic designers and videographers to develop creative content.
- Write post copy, suggest trends, and guide content themes that drive engagement and conversions.
- Monitor analytics and iterate content strategy accordingly.
Events & On-ground Activations
- Co-plan and execute brand activations and retail events with the operations director.
- Manage event logistics, brand presence, KOL attendance, and post-event content creation.
- Build hype and footfall for pop-ups and launches through digital + influencer channels.
Marketing Operations & Growth
- Track KPIs and report monthly performance across influencer campaigns, social media, and community engagement.
- Suggest improvements and new initiatives to grow reach and customer loyalty.
- Help set up tools and processes as the team expands.
Qualifications
- 2–4 years of experience in influencer marketing, community management, or social media roles.
- Passion for lifestyle, wellness, or youth-driven brands.
- Strong copywriting and communication skills.
- Comfortable using tools like Canva, Later/Planoly, Meta Business Suite, TikTok, Google Sheets.
- Event or campaign execution experience a plus.
- Thrives in a startup/early-stage environment with a roll-up-your-sleeves attitude.
Career Growth
This role is designed to grow into a Marketing Lead position. As the brand scales, you will help hire and lead a larger team handling social, content, and influencer marketing in Singapore and beyond.
If you are interested and have read to the end, we ask that you apply by sending an email detailing a broad 12 month plan on how you create a community experience for the brand Owala in Singapore, and if we like your plan, we will interview you and hire you to execute it. You may send the plans to [email protected]
