Key Responsibilities
- Enhance and support our Sales360 system (digital retail experience and CRM platform) across the group. Collaborate with users and developers to deliver best-in-class experience and features, provide user training and process documentation, manage internal inquiries.
- Plan and execute email marketing campaigns with centralised databases, including segmentation and automation
- Manage and maintain the centralised databases across various platforms, including the accurate and timely data transfer from the principal systems (e.g. Salesforce)
- Manage and execute the expansion of structured and effective CRM programmes
- Leverage data analytics across all platforms to enhance customer and user experiences
- Develop quarterly customer profiles for brand marketing teams to identify trends and opportunities
- Compile and report weekly, monthly and quarterly digital metrics (e.g. digital performance, conversions, social media activities), market audits, industry trends and media effectiveness
- Prepare monthly online (Google) brand satisfaction levels and share of voice across brands and market segments
Qualifications / Professional Certifications / Skills Required
- Minimum Degree qualifications with 2 – 3 years in digital marketing or systems with proven track records of performance marketing experience
- Meticulous with excellent attention to details
- Able to excel under pressure with the ability to manage concurrently projects and multiple deadlines
- Highly organised and analytical
- Strong written and verbal communication
- Result-oriented problem solver and team-player
- Willingness to learn and excel
- Proficient in CRM and Marketing Platforms (e.g. ActiveCampaign, SalesForce, etc.) and MS Office applications
- Passionate about all things digital: eager to learn and try new digital marketing technologies and methodologies
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