About Gain City
At Gain City, we deliver expertise and quality solutions in air-conditioning, home appliances and consumer electronics. Established in 1981, Gain City is a trusted household name in Singapore. We take pride in our strong customer focus, innovative spirit, and commitment to service excellence. With a dynamic workforce and a network of stores and service centres island wide, we offer a vibrant and growth-oriented environment where employees are empowered to thrive, take ownership and make a real impact.
About the Role
We are seeking an experienced and strategic Marketing Director / Assistant Director / Senior Manager to lead the development and execution of marketing strategies and initiatives across all platforms – digital and non-digital – for the launch of new products.
In this role, you will drive market adoption, revenue growth and brand awareness for our pipeline of new products. You will act as a hands-on HOD, providing both strategic direction and operational leadership to ensure successful go-to-market execution, leveraging deep customer insight and market analysis.
Key Responsibilities
- Lead the development and execution of marketing strategies for new product launches across all stages – from concept to commercialisation
- Define and communicate clear product value propositions and messaging frameworks that resonate with target audiences
- Act as the voice of the customer to influence product development and the overall roadmap
- Collaborate with key stakeholders to align marketing strategies with corporate objectives
- Ensure the adoption of best practices and maintain a forward-looking, data-driven approach
- Own the go-to-market strategy, including launch planning, channel strategy, pricing, packaging and demand generation
- Partner strategically with Product, Sales, Engineering and Operations to ensure alignment and successful product rollouts
- Ensure seamless marketing execution and brand consistency Set, monitor and report on KPIs to measure marketing impact and optimise performance using data-driven insights.
Qualifications and Requirements
- Bachelor’s degree in marketing or a related field
- Minimum of 10 years of progressive experience in marketing, with at least 5 years in a leadership role
- Proven leadership experience, with a strong track record of building and developing high-performing marketing teams
- Demonstrated success in product launches, entering new market segments and brand development
- Strong experience in cost management and leading efficiency initiatives
- Experience in home appliances and electronic products is advantageous Excellent interpersonal and communication skills, with the ability to influence senior stakeholders and lead cross-functional initiatives
What We Offer
At Gain City, we are committed to the growth and development of our employees. You will be offered various learning and development opportunities and a collaborative, forward-thinking and growth-focused work environment to thrive in your career. You will also receive a comprehensive benefits package.
Join Our Team
If you have a proven track record in marketing leadership, strategic product launches and driving business growth, and are looking for a role where you make an impact, apply now to be a part of our growing team!
Note
- Only shortlisted candidates will be notified
