Director, Brand & Creative Strategy, APAC, CNBC International

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

NBCUniversal Singapore earned a Great Place to Work certification as a result of our dynamic, inclusive and resilient culture. Here you can live your passion.

About Us: CNBC

CNBC is the number one business and financial news network on the planet.

Our mission is to help the influential and aspirational to make astute decisions to get ahead. CNBC International ensures no matter where you are, you can keep up to date with the latest breaking business and financial news.

With international headquarters in London and Singapore, we provide the perfect 24-hour global business briefing. From the start of trading in Asia, through the Closing Bell on Wall Street, our fast-paced, hard-hitting business coverage makes CNBC essential viewing for any senior business leader.

In addition to our global TV channel, available in more than 385 million homes worldwide, CNBC is also available on mobile, tablet and desktop. CNBC.com is the preeminent financial news source on the web, featuring an unprecedented amount of video, real-time market analysis, web-exclusive live video and analytical financial tools.

Job Description

You will lead the Brand & Creative Strategy team across the APAC region, responsible for developing and packaging innovative advertising solutions for CNBC International.

In this role, your primary focus will be to drive revenue growth by delivering strategic, client-centric solutions that harness CNBC’s premium content, expansive network, and renowned IP, translating them into fully developed, client-facing proposals and presentations.

You will champion creative excellence and original thinking and work closely with senior CNBC editorial stakeholders and the wider commercial teams including product, events, data and the content studio to help bring the vision to life.

Key Responsibilities:

• Strategic Leadership : Set the vision and strategic direction for the APAC Brand & Creative Strategy team, ensuring a forward-thinking, innovative approach to client solutions.
• Team Management : Lead and develop a high-performing team of strategists and creatives, overseeing multiple workstreams across branded content, digital campaigns, and integrated marketing initiatives. Set clear priorities, coach for growth, and ensure delivery against strategic objectives and timelines.
• Process Optimization : Continuously review and improve team workflows, systems, and processes to maximize creativity, efficiency, and client impact.
• Cross-Functional Collaboration : Act as the key liaison between sales, editorial and content teams, driving alignment on best practices, cost estimates, workflow, and seamless execution of integrated campaigns.
• Commercial Focus : Drive pitch-to-deal conversion rates, repeat business, and ensure the strategic rationale behind each proposal strengthens CNBC’s commercial positioning and success.
• Market Intelligence : Stay on top of trends in digital advertising, content marketing, B2B events, and technological innovations to evolve client pitch strategies. In addition, maintain deep knowledge of:
  Business news, CNBC’s coverage, and key regional newsmakers
  CNBC’s programming and editorial calendar across platforms
  Media regulations across global markets (Ofcom/IMDA)
  Competitor activity, client movements, and industry shifts

The responsibilities associated with this position are not limited to the above description and may be modified at any time by the Company.

Qualifications

Essential Requirements:

• Expertise in multiplatform content and storytelling solutions for global brands, including native advertising/branded content.
• Strong understanding of digital marketing, with track record of packaging strategic brand solutions.
• In-depth knowledge of latest trends in marketing, particularly digital and B2B events.
• Excellent, innovative and persuasive, written, verbal and visual communication skills.
• A collaborative, ‘can do’ approach that encourages co-operation between internal departments and helps to enhance CNBC’s client relationships.
• Experience of leading and managing small to medium sized teams.
• Creativity and a passion for innovative problem solving.
• An ability to multi-task and thrive in a high-pressured environment.

Desired Attributes:

Additional information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

Although you'll be hired as an NBCU employee, your employment and the responsibilities associated with this job likely will transition to Versant in the future. By joining at this pivotal time, you'll be a part of this exciting company as it takes shape.