Key Responsibilities:
Website Conversion Optimisation
- Assist in thorough analysis of website, identifying areas for improvement and conversion rate optimization
- Assist in in-depth user research and analysis to understand user behaviour, preferences and pain points
- Assist in developing and executing A/B and multivariate testing strategies to improve key conversion metrics
- Utilize web analytics tools to monitor user behaviour, track key performance indicators, and identify trends and insights
- Generate data-driven insights and recommendations to improve user experiences and drive conversion rate improvements
- Provide regular reports and updates on conversion optimization performance to stakeholders
Website SEO
- Perform keyword research, conduct competitive analysis to understand gaps
- Create engaging website content that is aligned with the brand’s tone of voice and publicizing that through our Content Management System (CMS)
- Track and monitor existing pages for keyword ranking positions and collaborate with other stakeholders in optimizing content to increase organic search rankings
- Audit content regularly on the site to ensure that they are factually accurate and are on brand
Workflow and Processes
- Collect feedback from the team to understand the pain points and challenges in the current workflow and processes within the department
- Develop automated workflow or processes by using various tools such as MS Forms, MS Power Automate, etc.
- Actively propose solutions to recommendations to improve work efficiency and productivity
Requirements:
- Knowledge of HTML, CSS and JavaScript is preferred
- Possess strong analytical skills and keen eyes for details
- Experience with Google Search Console, Web Analytics or Website AB Testing, Adobe Experience Manager or other relevant digital marketing tools are a plus
- Willingness to learn about SEO, website analytics and website optimization
- Excellent interpersonal and communication skills
- Strong command of English, both spoken and written
- Highly motivated, able to function effectively in a high pressure, multi-task environment and adhere to deadlines
- Resourceful, positive thinker and problem solver
- Commitment period: 6 months
- Full - Time internship, 5 days work week from August 2025
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