We are seeking a creative, strategic, and data-driven social media manager to join the Promotions and Outreach team at the Workplace Safety and Health (WSH) Council. You will be responsible for developing and executing social media strategies that grow the WSH Council’s online presence, enhance brand awareness, increase engagement, and drive traffic and conversions to promote a strong WSH culture in Singapore.
What You Will be Working On
In this role, you will:
- Develop, implement, and manage social media strategies across the WSH Council’s social media platforms
- Oversee the WSH Council's social media accounts, which includes planning and managing the content schedule and ensuring timely publication of posts
- Collaborate with internal stakeholders to plan and create engaging and relevant content (visuals, copy, and videos) in line with business needs, brand voice and communication objectives
- Monitor and analyse social media performance using analytics tools, to drive and optimise channels' growth
- Keep current with the latest social media trends, tools, algorithms, and best practices
- Engage with followers, respond to comments and messages, and foster community engagement, where applicable
- Coordinate with external content creators on projects, where required Run and optimise paid social media campaigns
What We Are Looking For
- Proven experience (of at least three years) as a Social Media Manager or in a similar role
- Strong understanding of major social media platforms (e.g., Facebook, LinkedIn, TikTok and YouTube)
- Excellent written and verbal communication skills
- Good understanding of social media metrics and analytics
- Experience with design and video editing tools (e.g., Canva and Adobe Creative Suite)
- Experience with paid social advertising (Meta Ads, LinkedIn Ads, etc.)
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) is an added advantage Tertiary education specialising in communications, marketing or a related field
Preferred Skills/ Background:
- Motivated and adaptable team player, who thrives in a fast-paced and dynamic environment
- Adept in managing internal and external stakeholders
- Possess strong organisational skills and a keen eye for detail
- Has strong analytical and multi-tasking skills Previous experience working in or with government organisations, and/ or in a communications agency
The position offered will commensurate with individual work experience and suitability.
Position is on a 2-year full-time contract directly under the payroll of TAL with an option to renew, contingent upon performance and subject to the organisation's needs. Additionally, there is potential for emplacement into a permanent position.
About Tripartite Alliance Limited
Tripartite Alliance Limited (TAL) is a Company Limited by Guarantee (CLG) that is jointly set up by the tripartite partners: Ministry of Manpower (MOM), National Trades Union Congress (NTUC), and Singapore National Employers Federation (SNEF). At TAL, people are at the heart of our business. We believe in nurturing and developing individuals who are keen to make a positive difference and contribute towards the building of progressive workplaces and harmonious work relations in Singapore.
