Marketing Associate

Key Responsibilities

1. SEO, Google Ads & Digital Visibility

• Perform keyword research and implement SEO strategies to improve search rankings.
• Optimise website pages, blog posts, and multimedia content for search engines.
• Monitor and analyse site performance using Google Analytics and other SEO tools.
• Stay updated on SEO trends, algorithm changes, and best practices.
• Work with external SEO vendors to coordinate campaigns, review results, and ensure alignment with brand goals.
• Plan, execute, and manage Google Ads campaigns (Search, Display, Video), including keyword targeting, ad copywriting, bid strategy, and conversion tracking.
• Optimise ad performance to maximise ROI, monitor budget spend, and prepare performance reports.

2. Website Management & Technical Administration

• Manage and update the company’s WordPress website.
• Handle hosting, domain renewals, and security (SSL, backups, malware protection).
• Troubleshoot and coordinate technical fixes with hosting providers when issues arise.
• Ensure mobile responsiveness and fast load times for optimal user experience.

3. Content Creation & Social Media Management

• Plan and produce engaging video, photo, and written content for TikTok, Instagram, Facebook, and LinkedIn.
• Film and edit videos to showcase services, drivers, and company culture.
• Create high-quality photography for marketing campaigns and service promotion.
• Develop content calendars, schedule posts, and engage with followers to build community.
• Analyse engagement metrics and adjust strategies for better performance.

4. Offline Marketing & Campaign Execution

• Plan and execute on-the-ground promotional activities (e.g., flyers at transport hubs, shift worker mobilisation for new services).
• Know how to find and recruit shift workers via Telegram groups, community boards, and other relevant channels.
• Coordinate street teams and event staff for activations.
• Design and distribute printed marketing materials (flyers, posters, banners).
• Design company paraphernalia (e.g., T-shirts, uniforms, promotional merchandise) to strengthen brand visibility.
• Build relationships with local businesses and community groups for brand exposure.

5. Email Marketing & Customer Communications

• Create and manage targeted email campaigns for new services, promotions, and client updates.
• Maintain and segment customer email lists.
• Monitor campaign open rates, click-through rates, and conversions.
• Personalise communications to improve engagement and retention.

6. Partnerships & Industry Relations

• Build and maintain relationships with subcontractors, vendors, and industry stakeholders.
• Coordinate joint promotions and co-branded initiatives.
• Maintain a database of partners for marketing collaboration opportunities.

7. Marketing Data, Reporting & Analysis

• Track and report on KPIs across all channels (SEO, Google Ads, social media, email, offline).
• Conduct market and competitor research to identify growth opportunities.
• Prepare monthly marketing performance reports for management.

8. Administrative & Customer Support

• Handle inbound customer calls, emails, and ad hoc booking requests.
• Manage customer databases and contracts.
• Coordinate with operations to ensure smooth service delivery.
• Provide administrative support for marketing events and operational projects.

Requirements

• 2–4 years’ experience in a multi-faceted marketing role (covering at least 3 of the above areas).
• Proven skills in SEO, Google Ads campaign management, and social media content creation.
• Proficiency in Microsoft Office, Office 365, and design tools (Canva, Adobe Photoshop, Premiere Pro, or similar).
• Familiarity with WordPress website admin and basic HTML/CSS knowledge preferred.
• Experience in both online and offline campaign execution.
• Strong communication, organisation, and multitasking abilities.
• Detail-oriented, with the ability to work independently and meet deadlines.

What We Offer

• End-to-end ownership of marketing across multiple channels.
• A role that blends creative, technical, and operational skills.
• Competitive salary
• Opportunities for professional development in both marketing and operations.