Paid Search Lead (Performance Marketing)

Job Title

Job Description

About the Role

Location: Singapore | Full-Time | Hybrid

We’re looking for a Paid Search Lead with deep expertise in conversion-focused campaigns , especially on Google platform , to join our Acquisition & Media team.

This role is perfect for someone who lives and breathes performance marketing, thrives in fast-paced environments, and has a proven track record of scaling paid search campaigns efficiently.

So, who are we?

Hello, we’re IG Group. No, not Instagram – though we're a pretty big deal ourselves. We’re a global, FTSE 250-listed company made up of a collection of progressive fintech brands in the world of online trading and investing. The best part? We’ve snapped up many awards for our top-class platforms, forward-thinking products, and incredible employee experiences.

We believe in financial freedom. And our purpose is to help ambitious people achieve it. Around 400,000 people use our groundbreaking technology and forward-thinking platforms to trade the financial products they know and love.

Did we mention we have offices in 18 countries? Yes, when you join IG Group, you'll have the chance to work across multiple brands, with people all over the world. Join us for an exciting future and let’s innovate together.

What You’ll Do

• Own and execute high-performance Google ad campaigns (with a focus on conversions, app campaigns, and ROAS).
• Design and implement full-funnel paid search strategies , aligned to business goals across APAC and ME markets.
• Partner with creative teams to brief, test, and iterate ad creatives based on performance insights.
• Build a structured experiment roadmap , run A/B tests, and push innovation across targeting, formats, and bidding.
• Use tools like Google Analytics and Funnel.io (or similar) to analyze performance and drive actionable insights.
• Collaborate cross-functionally to ensure seamless customer journeys and tracking.
• Stay on top of platform updates, algorithm changes, and industry trends to continuously evolve our approach.

What We’re Looking For

• 7-10+ years of experience running performance-driven paid search campaigns , especially on Google .
• Strong analytical mindset fluent in campaign analysis, attribution, and incrementality concepts .
• Proficient in Excel/Sheets, with bonus points for SQL, Looker, or other BI tools.
• Experience working with creative teams and translating data into clear creative feedback.
• Exceptional attention to detail, paired with strong strategic thinking and business acumen.
• Comfortable in ambiguity; you’re proactive, resourceful, and make things happen without waiting to be told.
• Clear understanding of conversion metrics : CAC, ROAS, LTV, AOV, etc.
• Passion for testing, learning, and driving performance through structured experimentation.
• Able to manage budgets effectively and forecast spend vs outcomes confidently.

Bonus Points

• Knowledge of media mix modeling or incrementality testing.
• Experience in multi-market campaign management across APAC or MENA.
• Experience in FinTech, Ecommerce or large D2C business.

How You’ll Grow

When you join IG Group, we want you to have more than a job – we want you to have a career. And you can. If you spot an opportunity, we want you to chase it. Stretch yourself, challenge your self-beliefs and go for the things you dream of. With internal and external learning opportunities, and the tools to help you skyrocket to success, we’ll support you all the way.

And these opportunities truly are endless because we have some bold targets. We plan to expand our global presence, increase revenue growth, and ultimately deliver the world’s best trading experience. We’d love to have you along for the ride.

Number of openings