sales & catering executive

The Sales and Catering Executive plays a key role in promoting and managing group bookings, private events, and catering services for an Indonesian restaurant. This position involves client engagement, event coordination, and cross-team collaboration to ensure exceptional delivery of authentic Indonesian dining experiences for both onsite and offsite occasions.

Key Responsibilities:

Sales & Business Development

• Proactively generate new leads and convert inquiries into confirmed bookings for group dining and catering.
• Promote the restaurant’s Indonesian cuisine and catering offerings to corporate clients, social groups, and community organizations.
• Build relationships with embassies, Indonesian cultural groups, travel agencies, and local businesses for partnership and referral opportunities.
• Meet and exceed monthly sales targets, reporting progress to management.

Client Engagement & Event Planning

• Handle all catering and event inquiries promptly, offering professional guidance and showcasing authentic Indonesian menu options.
• Prepare detailed proposals and event quotations that reflect traditional Indonesian culinary themes, presentation styles, and dietary considerations (e.g., Halal).
• Conduct site visits and menu tastings when necessary.
• Advise clients on traditional Indonesian presentation styles, buffet layouts, and cultural nuances.

Coordination & Execution

• Coordinate closely with the kitchen team to ensure timely preparation of Indonesian dishes such as Nasi Tumpeng, Rendang, Satay, and traditional desserts.
• Work with service staff to ensure proper setup, table arrangements, and culturally appropriate serving etiquette.
• Supervise the execution of large-scale events (e.g., Majlis, weddings, corporate luncheons) either in-house or at client venues.
• Act as the main point of contact on event day to ensure smooth operation and client satisfaction.

Administrative Duties

• Maintain accurate records of bookings, contracts, event details, and post-event feedback.
• Ensure proper handling of deposits, billing, and invoicing in coordination with finance.
• Update and manage a database of recurring clients and community contacts.

Qualifications & Skills:

• Diploma or degree in Hospitality, Sales, Marketing, or a related field.
• Minimum 2 years of experience in catering/event sales, preferably in an F&B or hospitality setting.
• Knowledge or passion for Indonesian cuisine and cultural traditions is highly preferred.
• Fluent in English; ability to speak Bahasa Indonesia or Malay is a plus.
• Proficient in MS Office, event planning software, and CRM tools.

Personal Attributes:

• Customer-focused with a warm and professional demeanor.
• Culturally sensitive and respectful of Indonesian customs.
• Excellent interpersonal and negotiation skills.
• Organized, detail-oriented, and able to manage multiple events concurrently.
• Willing to work flexible hours, including weekends and public holidays.