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SEA Product Marketing Manager, Full Funnel Products

TikTok
Singapore
Full time
2 days ago
Team Introduction
TikTok's Product Solutions & Operations (PSO) team aims to drive ad product growth by leading local product strategy and go-to-market plans, as well as reflecting key market insights and product feedback to global product teams to improve TikTok's suite of ad products. A truly collaborative team, PSO works closely with Marketing Science, Solutions Engineering, Global Business Marketing and many more teams. Our team is agile and curious, and the place to be for problem-solvers and strategic thinkers who are not afraid to get their hands dirty.

Responsibilities
1. Own product growth and adoption for specific TikTok ad products and measurement products in SEA.
2. Collaborate with sales teams to develop best practices through the lens of performance marketers to drive business outcomes.
3. Partner with Sales leadership, Business Marketing, Global & Regional product marketing teams to set long-term objectives and develop go-to-market strategies.
4. Plan and deliver product training to sales teams and develop local product marketing collaterals.
5. Act as the voice of the market to the product team; analyze, evaluate and synthesize market opportunities, in-market feedback and customer problems to influence product strategy and roadmaps.
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