Key Responsibilities:
1. Campaign Development and Execution:
- Plan and execute marketing campaigns on marketing automation platforms across digital channels (email, push notifications, SMS, and web personalization).
- Collaborate with internal stakeholders and external tech agencies to configure and launch marketing campaigns.
2. Customer Journey Management:
- Plan, configure and optimize customer journeys using marketing automation platforms - experience with tools such as Salesforce Marketing Cloud, Braze, or similar.
- Plan and guide audience segmentation, configure and review audience segments, automation, enforce data privacy compliance.
3. Data Management and Audience Segmentation:
- Use of SQL to perform audience sizing and data validations.
- Scripting and/or working with partner agency to generate accurate custom audience data outputs.
- Ensure all campaign activities comply with data protection regulations.
4. Analytics and Performance Tracking:
- Use analytics tools like Google Analytics to monitor and analyze campaign performance.
- Provide actionable insights and recommendations for continuous improvement.
- Work with agency partners to monitor and optimise data and campaign performance on our marketing technology platforms.
5. Collaboration and Stakeholder Engagement:
- Consult and manage business stakeholders to understand and craft requirements for marketing campaigns.
- Management of business stakeholders to manage campaign development and deployment activities, support campaign troubleshooting and reporting.
- Collaborate and manage marketing agency to ensure quality and timely delivery of campaign builds.
- Work closely with data, acquisition, and platform teams to brainstorm and implement creative marketing strategies to drive customer engagement and increase revenue.
Tools and Platforms:
- Marketing Automation: Salesforce Marketing Cloud, Braze, or similar platforms.
- Web Analytics: Google Analytics or equivalent.
- Data: Experience with SQL and relevant tools/platforms for data segmentation.
Key Performance Indicators (KPIs):
- Timely execution and configuration of marketing campaigns.
- Accuracy in audience segmentation, content and data compliance.
- Campaign performance metrics such as engagement rates, conversions, and delivery accuracy.
Qualifications and Skills:
- 2 - 5 years of experience in marketing operations, martech, or related fields.
- Experience with stakeholder management, project management and delivery.
- Experience with SQL and familiarity with marketing automation and analytics platforms.
- Experience with HTML, CSS, Javascript is a plus.
- Strong initiative, organizational skills and attention to detail.
- Ability to collaborate effectively with internal teams and external partners.
- Eagerness to learn and adapt, with mentorship and training provided.
Work Environment:
- Hybrid work arrangement with flexibility to work remotely and onsite in Singapore.
- Opportunity to grow in a supportive and innovative team environment.
Team Profile:
Income was founded on the vision of making insurance accessible to all. This vision has played a key role in the development of products, initiatives and offerings to our customers. You will be working in the Digital Growth team. This team is in-charge of driving all digital revenues, strategize and implement all eCommerce platforms, MarTech and AdTech solutions to drive incremental revenue.
The individual must be a hybrid professional that understanding marketing and business needs, while having a balanced interest and love for technology.
Technology has enabled us to make better decisions in real time that has substantial impact on all our digital acquisitions. The individual will be required to leverage on first-party data and digital insights to identify opportunities and derive decisions that will assist to achieve set targets and provide first class customer purchase experiences.
