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Senior Executive, Marketing and Communications

Nanyang Technological University
$40,870 - $51,751 a year
Singapore
Full time
2 weeks ago
The operations team is an integral part of Student Affairs Office (SAO), offering a diverse array of services from resources planning to ensuring all students have equal opportunities for success.
This role will be responsible for planning, coordinating, and executing a variety of events, managing marketing initiatives, and overseeing communications efforts to enhance Student Affairs visibility and engagement with students.
This role will report to the Manager (SAO Operations & Finance).
Job Responsibilities
1) Marketing and Communications
  • Develop and implement comprehensive and effective marketing plans to promote SAO programs and activities; analyse and adjust strategies for optimal effectiveness.
  • Create, write, and edit content and messaging for newsletters, websites, publicity emails and promotional materials, ensuring alignment with the university’s brand guidelines.
  • Compose tailored communications intended for different target groups, to promote events and drive student participation and engagement.
  • Manage and oversee social media accounts, including content planning and analytics tracking.
2) Event Planning and Execution
  • Collaborate with internal and external stakeholders to plan and deliver events.
  • Manage events calendar and arrange logistics and manpower resource needs for the events, while ensuring resources are effectively utilized and to deconflict event dates if there are overlaps.
  • Contribute to the planning and delivery of events targeted at students.
  • Develop and refine event concepts, themes and agendas to ensure alignment with SAO’s and NTU’s missions.
  • Manage and monitor logistical timelines, including work requests prior and billing after events.
  • Execute events with a strong focus on customer-centricity, from pre-events till post events.
  • Design and implement structured feedback mechanisms to assess event impact, attendee engagement and overall success.
  • Recommend improvements after collating and analyzing feedback and data and at the same time retain effective measures for future events.
  • Conduct periodic reviews of event formats, processes and engagement strategies to enhance effectiveness and efficiency.
  • Enforce established SOPs with stakeholders and provide observations for processes to be enhanced.
3 ) Stakeholder Engagement
  • Cultivate and maintain relationships with key stakeholders (e.g., Corporate Communication Office, NTU Student Union) to coordinate announcements and communications.
  • Provide support for special projects and ad-hoc duties as assigned by the Director (Student Affairs).
Job requirements
  • Diploma holder with at least 2 years of relevant working experience, or Degree Holder.
  • Proven experience in marketing, content creation, and social media management.
  • Strong writing and editing skills.
  • Ability to collaborate effectively with various teams and stakeholders.
  • Experience in event management and support.
  • Excellent organizational and project management skills.
  • Strong problem-solving and decision-making skills.
We regret that only shortlisted candidates will be notified.
Hiring Institution: NTU
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