Company Description
Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.
Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.
Job Description
- Lead Regional VAS Field Marketing with a focus in demand generation and market awareness for Issuing and Risk and Identity Solutions.
- Oversee planning and execution of all field marketing activities for Visa Value-Added Services in the region, ensuring initiatives support business growth and priorities.
- Engage Regional Leadership in GTM and Sales in as a marketing partner.
- Collaborate closely with regional sales, product, and executive leaders across the VAS and Financial Services ecosystem to align marketing programs with business goals, drive net new revenue opportunities, and cross-sell and upsell solutions.
- Adapt and Execute VAS Financial Institutions Marketing Plans in the region.
- Translate Business Unit, Solutions and product priorities into actionable regional marketing plans, leveraging content and best practices to drive awareness, demand generation, and partner engagement across Issuing, Processing, Core Banking, Loyalty, Digital, and Risk and Identity solutions.
- Event Activation - Lead the planning and execution of key industry and Visa-hosted events, including pre-event positioning, onsite activation, and post-event follow-up to maximize client engagement and pipeline growth.
- Content Localization and Development -Drive localization and adaptation of marketing and sales content to meet unique regional and customer needs, and develop region-specific materials to support sales and partner conversations.
- Measure and Optimize - Track, analyze, and report on the effectiveness of marketing programs, using insights to optimize campaigns and maximize ROI.
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
Qualifications
Basic Qualifications
- 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD.
Preferred Qualifications
- 10 plus years of progressively responsible experience in B2B marketing or communications, preferably within Financial Services, Payments, or Technology sectors.
- Deep experience in marketing strategy, go-to-market planning, demand generation, and launching new products and solutions.
- Proven ability to engage, influence, and partner with senior business leaders and cross-functional teams.
- Strong understanding of the financial services audience, including banks, issuers, processors, fintechs, and risk management stakeholders.
- Executive presence with outstanding written and verbal communication skills with ability to present and influence at all levels.
- Highly collaborative, energetic, and solutions-oriented, adds value to team and organizational culture.
- Strong organizational, analytical, and problem-solving skills, data-driven with a focus on measurable business outcomes.
- Culturally aware, with experience working across global and regional teams.
Additional Information
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
