Our Company
As one of the fastest-growing independent beauty brands, Pixi Beauty has built a global reputation for high-performance, skin-loving products that enhance natural beauty. With an expanding footprint across Asia-Pacific, we are now seeking a bold and creative Senior Marketing Manager – APAC to lead brand awareness, events, and influencer strategies across the region.
The Role
This role is instrumental in making Pixi the most visible and talked-about beauty brand in every APAC market. You will lead regional brand-building through high-impact consumer events, influencer and affiliate activations, PR storytelling, and strategic collaborations. The ideal candidate is a marketing leader with deep expertise in regional influencer ecosystems, earned media, and experiential campaigns. You should be a master of brand visibility—both online and offline—who thrives in a fast-paced, high-growth environment.
Key Responsibilities
Brand Awareness & Regional Visibility
- Champion Pixi’s visibility across APAC by driving best-in-class events, press coverage, and influencer collaborations in every market.
- Develop and execute a regional brand awareness strategy focused on consumer-facing impact, storytelling, and cultural relevance.
- Ensure Pixi has a consistent, elevated, and locally relevant presence across all markets—both digitally and in real life.
Events & Experiential Campaigns
- Own the strategy, planning, and execution of regional events including media previews, influencer trips, retailer activations, pop-ups, and trade shows.
- Collaborate with local partners, agencies, and retailers to ensure flawless and on-brand execution.
- Build Pixi’s reputation through immersive, creative, and highly shareable experiences.
Influencer & Affiliate Marketing
- Lead the APAC influencer and affiliate strategy across micro and macro tiers, ensuring targeted, authentic, and measurable campaigns.
- Manage end-to-end campaign development, from influencer selection and seeding to content approval and performance tracking.
- Build long-term relationships with creators who align with Pixi’s brand values and drive impact in key markets.
Public Relations & Brand Storytelling
- Manage PR agency partners and internal resources to secure top-tier coverage, media reviews, and founder storytelling across APAC.
- Localise global launches and messaging to resonate with local press and consumers.
- Secure consistent brand coverage in both digital and traditional media to reinforce Pixi’s positioning and product leadership.
Cross-functional Leadership & Collaboration
- Work closely with the Sales, Digital, Education, and Product teams to ensure fully integrated campaigns across markets.
- Partner with global marketing and creative teams to adapt brand assets for APAC while protecting brand integrity.
- Lead and mentor junior marketing team members and manage agencies and freelancers as needed.
Performance, Reporting & Optimisation
- Set clear KPIs across influencer, PR, and event campaigns, and continuously track, analyse, and optimise performance.
- Deliver monthly and quarterly reports with actionable insights for leadership.
- Maintain clear budgets and ensure all activities deliver strong brand ROI.
What We Are Looking For
- 7+ years of experience in beauty, fashion, or lifestyle marketing with a focus on influencer marketing, events, or PR.
- Proven success building visibility and brand love across APAC markets.
- Deep understanding of regional media, influencer, and cultural trends.
- Strong agency and partner management experience.
- Excellent project management skills and creative execution.
- Highly entrepreneurial and energised by making things happen in new, fast-growing markets.
- Based in Singapore with willingness to travel regionally for events and activations.
