Global Hype Manager

Role Title : Global Hype Coordinator

Company : PLAI Pte. Ltd.

Location : Singapore ( Remote Working)

Contract Type : Full-Time ( Minimum 40 Hours Weekly)

Working Hours : Flexible ( Core Monday to Friday, 9am to 5pm)

Reporting To : Chief Operating Officer (COO)

ABOUT PLAI

PLAI is the world’s leading subscription-free sports team management platform. Serving grassroots clubs across the globe, we provide powerful tools for team communication, event scheduling, fee collection & data-driven performance. As we expand into new markets & partnerships, we are seeking a highly skilled & passionate Junior Marketing Executive, AKA Global Hype Coordinator, to lead our marketing strategy & brand growth from Singapore.

ROLE PURPOSE

The Global Junior Marketing Executive (Global Hype Coordinator) is responsible for developing & executing a bold, modern & data-driven marketing strategy that drives awareness, generates qualified leads & amplifies PLAI’s brand value worldwide. This role blends creative execution with commercial strategy & demands a candidate with vision, ownership & passion for sport, marketing & technology.

You will manage the full marketing spectrum across social, digital, partnerships, lead generation & brand - playing a mission-critical role in PLAI’s growth trajectory.

KEY RESPONSIBILITIES

1. Full Spectrum Marketing Strategy

• Design & own a far-reaching marketing strategy spanning digital, in-person, print & social.
• Lead campaign planning & calendar management across all marketing channels.
• Continuously refine marketing plans aligned to company KPIs & user engagement data.

2. Social Media & Content Creation

• Manage all PLAI social media channels: Instagram, Facebook, TikTok, YouTube, X (Twitter) & LinkedIn.
• Oversee paid ads campaigns, ensuring high ROAS & tight alignment with budget.
• Create content across formats (copy, design, video) for use in email campaigns, website, social media & partner promotions.

3. PLAI Partnerships

• Source, pitch & close new brand partners aligned with PLAI’s mission & user base (e.g., sportswear, supplements, tech, equipment).
• Build & maintain strong relationships with existing commercial partners, ensuring ROI & retention.
• Collaborate on campaign design, activation schedules & performance reporting.

4. Sales Qualified Lead Generation

• Drive generation of Sales Qualified Leads (SQLs) through organic & paid channels.
• Define & optimise lead qualification funnels.
• Work closely with the Sales & Onboarding teams to ensure high-quality lead handoffs.

5. Executive Personal Brand Development

• Build & manage the digital personal brand of PLAI’s CEO.
• Coordinate the creation & publication of high-value thought leadership content.
• Align executive visibility strategy to investor relations, customer acquisition & media strategy.

6. Systems Expansion, Automation & AI

• Identify, implement & optimise marketing tools & automation platforms.
• Leverage AI-powered solutions to enhance creative workflows & content delivery.
• Maintain system efficiency across campaign management & reporting.

7. Data Innovation & Reporting

• Track, analyse & report on campaign performance, user engagement & lead generation.
• Collaborate with the COO to turn marketing data into actionable business intelligence.
Continuously improve marketing ROI & attribution accuracy.

REQUIRED SKILLS & EXPERIENCE

• MINIMUM 2 YEARS OF EXPERIENCE IN DIGITAL MARKETING, CONTENT CREATION, OR SOCIAL MEDIA STRATEGY.
• PROVEN ABILITY TO GROW BRANDS & DELIVER RESULTS ACROSS PAID & ORGANIC CHANNELS.
• ADVANCED UNDERSTANDING OF MARKETING TOOLS, ANALYTICS PLATFORMS & AUTOMATION SYSTEMS.
• CONFIDENCE IN CREATING CONTENT & BRAND ASSETS ACROSS ALL MODERN FORMATS.
• EXPERIENCE IN PARTNERSHIP ACTIVATION & COMMERCIAL BRAND MANAGEMENT.
• STRONG SENSE OF OWNERSHIP, AMBITION & RESULTS-DRIVEN MINDSET.
• HIGH EMOTIONAL INTELLIGENCE, EXCEPTIONAL WRITTEN & VERBAL COMMUNICATION.
PASSION FOR GRASSROOTS SPORT & A DEEP APPRECIATION FOR SPORTS CLUB DYNAMICS.

NON-NEGOTIABLE QUALITIES

• UNPARALLELED ORGANISATION
• INDEPENDENT & COLLABORATIVE WORK ETHIC
• TECHNOLOGICAL CONFIDENCE
• GROWTH MINDSET
• ELITE WORK ETHIC & FLEXIBILITY
• COMMITMENT TO PLAI’S LONG-TERM MISSION
HIGH PROFICIENCY IN GOOGLE SHEETS / EXCEL

WHAT TO EXPECT AT PLAI

• MISSION-DRIVEN, SUBSCRIPTION-FREE PRODUCT MAKING REAL IMPACT
• FAST-MOVING, REMOTE-FIRST & GROWTH-FOCUSED WORK CULTURE
• TRANSPARENT COMMUNICATION & FULL AUTONOMY TO LEAD YOUR AREA
• UNLIMITED LEAVE & HIGH-TRUST PERFORMANCE MODEL
PASSIONATE TEAM COMMITTED TO RESHAPING GRASSROOTS SPORT

PERFORMANCE EXPECTATIONS

• DELIVER & MANAGE A FULL-YEAR MARKETING STRATEGY & CAMPAIGN CALENDAR
• MAINTAIN CONSISTENT GROWTH IN SOCIAL ENGAGEMENT & EMAIL REACH
• ACHIEVE TARGET LEVELS OF SALES QUALIFIED LEADS ON A MONTHLY/QUARTERLY BASIS
• SECURE 2–4 NEW COMMERCIAL PARTNERSHIPS PER QUARTER
• INCREASE INBOUND OPPORTUNITIES VIA EXECUTIVE BRAND CAMPAIGNS
• REPORT CLEARLY ON MARKETING KPIS & MAKE DATA-INFORMED RECOMMENDATIONS

To apply, send a detailed resume & cover letter to:
WAYNE ELLAM , COO | wayneellam@plaisport.com