Job Description
- Understand the full-funnel solutions from Online Marketing, including but not limited to user acquisition, user re-engagement, search, branding and lead generation
- Drive market-leading ROI and analyze the optimal mix of digital campaigns to achieve KPIs through data-driven recommendations
- Keep track of online campaigns’ efficiency and actively provide ideas and solutions for continuous improvement
- Support on OM budget & projection model enhancement
-
Support adhoc request and analysis that may be initiated from local or regional marketing teams
- Bachelors’ degree in business administration, business analytics or other quantitative majors
- Strong analytical skills with high proficiency in Excel
- At least 1 year of hands-on experience with major online marketing channels
- Ability to communicate and articulate insights and ideas in a clear and succinct manner
- Ability to collaborate with stakeholders from across levels, including senior leaders
- Ability to analyse data and derive insights that drives key business decisions
- Ability to thrive in a dynamic and collaborative environment and manage multiple projects
- Working knowledge of paid media analytics, tracking and reporting platforms
- Good to have: SQL and/or Python and experience building dashboards