Position Summary
The Performance Marketing and eCommerce Live, Senior Specialist will play a key role in driving online sales growth and enhancing customer engagement through strategic digital marketing initiatives. This position requires a deep understanding of performance-driven marketing, data analytics, and live commerce trends to develop and execute campaigns that maximize ROI.
Role and Responsibilities
- Develop data-driven performance marketing strategies to meet sales goals and ROI targets on partners’ channel, including sponsored search, display, social media, affiliate marketing and external traffic generation
- Oversee budget allocation and ensure efficient spend distribution to maximize performance across channels.
- Oversee and monitor the scheduling and execution of live commerce sessions across various regions to ensure they run smoothly and on schedule.
- Track live session performance metrics such as viewer engagement, conversion rates, sales, and audience retention.
- Ensure the alignment of live sessions with regional marketing objectives and product launches.
- Research and gather best practices from different regions and global markets to continually refine and improve live commerce strategies.
- Document successful strategies, formats, and trends to develop a shared knowledge base across regions.
Implement lessons learned from past live sessions to improve audience engagement, product presentation, and sales conversions.
Skills and Qualifications
- Minimum of 3 years of proven experience in live streaming, e-commerce and digital marketing
- Strong understanding of live commerce platforms and partners onsite marketing tools (e.g. Shopee and TikTok Shop Live, Affiliate Marketing Solutions, Partners on and off platform ads, etc)
- Excellent communication skills to manage relationships with regional platform and third parties as well as persuade stakeholders
- Good project management skills, able to effectively work with a budget, meet deadlines for multiple projects and ensure sales target is being met.
- Sound analytical skills, to be able to acquire and analyse data to draw actionable insights and apply towards sales achievement
- Strong execution & follow through skills with multi-functional team & external partners