People & Culture Executive

About us

Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are Southeast Asia’s leading womenswear brand, headquartered in Singapore, with an omnichannel presence across Hong Kong SAR China, Indonesia, Malaysia and a retail franchise in Cambodia. In addition, we have also expanded into international markets namely the Philippines and the United States of America.

Founded in 2010, we are proudly female-founded with more than 65% female representation in leadership roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.

There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!).

The role

At Love, Bonito, our people are the heartbeat of our brand. As our People & Culture Executive (Retail), you’ll play a key role in building and supporting a strong and engaged retail workforce. You'll partner closely with Store Leaders and the broader People team to support frontline hiring, onboarding, culture, and engagement.

Your primary focus will be on the Singapore retail team, with added exposure to regional markets. You’ll also be frequently on the ground, conducting store visits to stay connected with our teams and support day-to-day people matters. In this role, you’ll also support the execution of employee engagement activities that keep our store teams energised, connected, and motivated.

Reporting to our People & Culture Manager, you’ll help shape a high-performing retail team by building a culture rooted in openness, learning, collaboration, and innovation -  all while driving initiatives that uplift both our people and business.

Main responsibilities :

Talent Acquisition and Onboarding

• Advise and manage full recruitment cycle from end to end - across all areas and overseas recruitment 
• Partner with Store Managers/ Stakeholders to understand hiring needs, manpower planning, and seasonal staffing requirements.
• Work with internal stakeholders to provide guidance, expertise, and collaboration to hire the best and most relevant talent for our teams
• Ensuring that all prospective candidates get the most positive candidate experience no matter the outcome
• Leverage recruiting tools to get the job done better and more efficiently
• Drive candidate pipeline building through platforms, talent referral program, job fairs, and partnerships.
• Facilitate the full onboarding process including Day 1 orientation, system set-ups, and experiential onboarding programmes.
• Track and analyze recruitment data such as candidate experience, hiring sources, turnaround time, costs and trends with the use of our applicant tracking system
• Handle work pass applications, renewals, and cancellations in compliance with MOM regulations and company policies.
• Stay updated on Singapore employment laws, work pass eligibility, Progressive Wage Model (PWM) requirements, and relevant statutory grants (e.g. CPF or SkillsFuture-related funding) applicable to retail hiring.

Store Visits & Ground Support

• Visit stores regularly to connect with teams, observe dynamics, and provide HR support.
• Gather ground feedback and relay insights to the P&C team for action or improvement.
• Be a visible, approachable partner for store teams across all levels.

People Partnering & HR Advisory

• Act as a go-to person for Store Leaders on day-to-day people matters: conflict resolution, team morale, performance flags, and more.
• Support the roll-out of people-related initiatives such as appraisals, development plans, and HiPo discussions.
• Guide Store Leaders in implementing P&C policies, processes, and best practices.
• Work with P&C functional teams to develop competitive compensation and benefits packages that is unique and steer us to be one of the leading champions in the industry.

Employee Engagement & Culture Support

• Support the planning and execution of employee engagement initiatives such as townhall, festive appreciation, and team bonding activities.
• Work closely with the Retail Manager and P&C Manager to ensure that engagement activities are timely, relevant, and resonate with store teams.
• Track feedback and participation to continually improve our engagement approach.
• Help amplify Love, Bonito’s values through daily interactions, celebrations, and micro-recognition on the ground.

Requirements

Qualifications & Experience

• Diploma or Degree in Human Resource Management, Business Administration, Psychology, or a related field
• 1–3 years of HR experience, preferably in a retail, F&B, or customer-facing environment
• Good working knowledge of Singapore employment laws and regulations, including the Employment Act
• Familiarity with MOM processes such as work pass applications, quota/levy management, and renewals
• Understanding of the Progressive Wage Model (PWM) and its application to the retail sector
• Basic knowledge of statutory contributions (e.g. CPF, SDL) and familiarity with relevant grants (e.g. SkillsFuture Enterprise Credit)
• Strong communication and interpersonal skills; able to engage effectively with frontline staff and store leaders
• Highly organised with strong attention to detail and ability to manage multiple priorities
• Comfortable with regular store visits and on-ground HR support
• Proficient in Google Workspace, experience with workable or tech savvy is a plus
• A team player with a proactive, can-do attitude and a passion for people and culture

Benefits

1. Flexible Work Arrangement

• Hybrid work arrangement (twice a week office visits)
• Flexible work hours

2. Staff Wellness

• Comprehensive corporate insurance (Fully covered visits at our panel clinics, maternity reimbursement etc)

3. Learning and Career Development

• Learning and development
• Dedicated leadership training for those of managerial responsibilities
• Friday pm off for learning

4. #TeamLB perks

• Generous staff discount off LB products
• Welcome to #TeamLB swag and store gift cards (get your LB work outfit on us!)
• Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements