Retail Senior Store Manager - Singapore

About Us

Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are the leading direct-to-consumer womenswear brand, headquartered in Singapore, with an omni-channel presence across Indonesia and Malaysia, a retail franchise in Cambodia, and are fast expanding into international markets namely Hong Kong SAR China and United States of America.

Founded in 2010, we are proudly female-founded with more than 70% female representation across our organisation, leadership and STEM roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.

There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!).

About the Role

As a Senior Store Manager, you will oversee the performance and operations of two key retail locations in Singapore. You will lead and coach a high-performing team of 80–100 staff, driving excellence in customer experience, operational standards, and financial performance. Reporting directly to the Singapore Retail Manager, you will play a critical role in shaping store culture, improving productivity, and delivering business results aligned with Love, Bonito’s vision.

You Should Have / Be

• A strong ambassador of Love, Bonito’s culture and values
• Passionate about people and team development, with experience leading large store teams
• Results-oriented, with a proven track record of driving sales, service metrics, and profitability
• Highly organized and detail-oriented, with strong judgment and professionalism
• An effective communicator and relationship builder with both internal and external stakeholders
• A self-starter and problem-solver who thrives in fast-paced, dynamic environments
• Proficient in all retail operational areas including rostering, inventory management, VM, cash handling, training, and recruitment

Key Responsibilities

1. Sales Performance & Customer Experience

• Drive store profitability by developing strategies to increase key metrics such as Average Order Quantity (AOQ), Average Order Value (AOV) and Conversion Rate. 
• Ensure consistent delivery of exceptional customer service across both locations, reflected in high Net Promoter Score (NPS) and Google ratings
• Monitor sales performance weekly; analyse KPI reports to identify trends and implement improvement plans
• Foster a customer-first mindset, ensuring service excellence is embedded through regular coaching
• Be on top of competitor performance and trends as well as surrounding brands in same mall / vicinity 

2. Team Leadership & People Development

• Lead, coach, and inspire both store teams to achieve KPIs, including sales targets, customer satisfaction, and productivity metrics
• Develop a robust training and onboarding plan to ensure high product knowledge and service consistency
• Execute effective recruitment and manpower planning to meet store needs, ensuring optimal staffing aligned with footfall patterns 
• Continuously drive team engagement, succession planning, and internal growth
• Monitor team dynamics and resolve team or customer issues promptly and professionally
• Maintain accurate staffing records and report on headcount planning to management

3. Operational Excellence & Inventory Management

• Ensure daily store operations run efficiently and in compliance with internal SOPs
• Oversee accurate inventory levels and stock movement across stores; ensure shrinkage and discrepancies are minimized
• Lead periodic stock takes and cycle counts to maintain inventory integrity
• Maintain visual merchandising standards in collaboration with the VM team, ensuring compelling displays and timely campaign execution
• Manage retail budgets and expenses, ensuring stores remain within operating cost parameters

4. Collaboration & Cross-functional Partnership

• Foster a positive work environment and collaborate closely with all other functional team leads, in particular Commercial, Retail Operations, Customer Experience, Marketing and People & Culture
• Collaborate closely with all relevant cross functional teams (marketing, buying and   merchandising, visual merchandising etc) for the execution of campaigns, promotions and community events in your two stores 
• Partner closely with internal and external stakeholders for store renovation projects (if any)

Requirements

• At least 7 years of retail experience, preferably in fashion or lifestyle brands

• Minimum 5 years managing a team across both front and back of house; experience with multi-store responsibility is highly preferred
• Proven ability to lead through influence and inspire high performance
• Numerate and tech-savvy with excellent presentation and communication skills
• Able to work a schedule that reflects the business levels and needs of the stores

Benefits

• Full corporate insurance inclusive of Dental
• Fully stocked pantry
• Staff discounts
• Uniform credits and welcome gift card of store credits
• Personal Learning and Development Fund
• Wellness support via Ami
• Employee-led recognition platform via Praisepal
• A dynamic, no corporate-BS environment to learn, grow, and really make an impact