The candidate is accountable for providing successful leadership, management and governance of a range of integrated marketing and external and internal communications programs aimed at clients and prospects within the assigned practice space.
This individual will be responsible for working closely with senior leadership to develop platforms that will help differentiate EY’s brand by elevating awareness and driving programs that position our practice as a preferred service provider. This role requires a dynamic, proactive marketer and communicator who is adept at moving from strategy to ground execution, commands strong understanding of B2B marketing, works well under pressure and excels at building strong relationships with senior-level stakeholders.
The candidate will work with the Regional and Singapore Brand, Marketing and Communications Leader to:
- Plan, develop and deliver an integrated marketing and external and internal communications strategy covering PR/media, social /digital, sponsorship, events and communications with defined metrics and a focus on delivering results and business outcomes that build brand, expand relationships and ultimately drive revenue with clients and prospects
- Drive multi-format content strategy, including the development of a suite of differentiated digital and print communications
- Drive events and sponsorship opportunities, including delivery of physical and virtual events
- Commission material from subject matter resources within practice and work with them to develop thought leadership and publish-ready content
- Collaborate with media relations to execute media strategy, including giving input to proactive media plans
- Maintain up-to-date knowledge on issues and trends in the marketplace and the implications for BMC strategy
- Enhance sales enablement that supports eventual pipeline and revenue creation
The position will have core responsibilities for Singapore and Asean.
Experience:
- Undergraduate degree in marketing and communications (or equivalent area of study or experience)
- At least 8 years of relevant experience in a brand, marketing or communications role
- Excellent command of spoken and written English
- Experience in professional services, technology or B2B segment
Competencies
- Ability to move from strategy to ground execution seamlessly
- Demonstrate the knowledge, skills and abilities needed to establish and refine the strategies that drive brand as well as organizational performance and add value to the business
- Impeccable project and stakeholder management skills and attention to quality and detail
- Assert own ideas and persuade others to gain support and commitment from stakeholders
- Demonstrate strong leadership and consensus-building skills in a dynamic environment
- Communicate the BMC value proposition to the business
- Proactively develop others; see learning and development as a critical input to delivering exceptional client service to BMC clients
- Be a point of integration and serve as an organizational connector across service lines; enable knowledge sharing throughout the Region and the BMC team
