Responsibilities:
- Conduct high-level business communications with clients to expand company business in the mobile gaming and applications industry, including advertising placement, monetization, and store services;
- Develop and implement advertising and monetization strategies for mobile games and applications to drive company growth and performance;
- Establish and maintain strong relationships with local Singapore companies, as well as global mobile gaming platforms and ad networks such as Google, Facebook, Unity, etc.;
- Oversee the execution of digital marketing strategies, including app store optimization (ASO), user acquisition campaigns, and in-app promotional activities, ensuring alignment with company objectives;
- Lead a team to monitor, analyze, and report on the performance of mobile advertising and monetization campaigns, making data-driven decisions to optimize results;
- Collaborate with internal teams to drive product development and improvement based on market trends and user feedback.
Requirements:
- 5+ years of work experience, with a solid background in mobile gaming or applications advertising and monetization;
- Proven experience in digital marketing within the mobile gaming or applications industry, including ASO, user acquisition, and marketing analytics;
- Strong business negotiation and communication skills;
- Familiarity with processes and strategies of digital marketing platforms such as Google, Facebook, Unity, etc.;
- Proven track record of successfully leading a team and driving results;
- Prior experience in operating health-related mobile tool applications is a plus.
Report job
