Job Description – General Manager of Sales
Position Overview
The General Manager of Sales is responsible for driving the overall sales strategy, managing nationwide/regional sales operations, and ensuring consistent revenue growth. This role oversees the sales leadership team, develops long-term business strategies, and plays a critical role in building strong customer relationships while ensuring alignment with company objectives.
Key Responsibilities
Strategic Leadership & Planning
Develop and implement comprehensive sales strategies aligned with business goals.
Lead market expansion initiatives and identify opportunities for growth in new markets and customer segments.
Translate corporate objectives into sales targets, budgets, and actionable business plans.
Oversee pricing strategies, contract negotiations, and revenue management.
Sales Operations & Management
Manage, mentor, and lead Regional/Area Sales Managers and their teams.
Establish clear performance metrics, monitor progress, and ensure consistent achievement of sales targets.
Drive the adoption of best practices, sales processes, and CRM systems.
Collaborate with marketing, product development, and operations to ensure alignment of sales efforts with overall business direction.
Client & Stakeholder Engagement
Build and maintain strong relationships with key accounts, distributors, and strategic partners.
Act as the senior point of contact for high-value negotiations and key customer engagements.
Represent the company in industry events, trade shows, and business forums.
Financial & Reporting
Develop annual sales budgets and forecasts; monitor P&L performance for the sales division.
Analyze sales performance, market trends, and competitor activity to recommend strategic adjustments.
Provide senior management with regular business updates and reports on opportunities, risks, and results.
Qualifications & Requirements
Bachelor’s degree in Business, Marketing, or related discipline (MBA preferred).
Minimum 10 years of progressive sales experience, with at least 5 years in a senior sales leadership role.
Proven track record in managing large sales teams and achieving business growth.
Strong business acumen with expertise in sales forecasting, budgeting, and P&L management.
Excellent leadership, communication, and negotiation skills.
Ability to influence and drive results across multiple functions and regions.
Familiarity with CRM systems, data analytics, and digital sales tools.
