Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.About The Opportunity
We are seeking an experienced and passionate Performance Marketing Specialist to join our growing global team. The ideal candidate will have a proven track record of success in managing advertising campaigns on major media platforms, particularly Google, TikTok, and Meta, and a strong interest in the cryptocurrency industry.What You’ll Be Doing
- Campaign Strategy & Execution: Plan, execute, and optimize advertising campaigns on primary platforms like Google (Search, Display, UAC), TikTok, and Meta (Facebook & Instagram), as well as secondary channels including Apple Search Ads (ASA) and X (formerly Twitter), to meet user growth and ROI targets.
- Budget Management & Optimization: Manage and allocate the performance marketing budget effectively. Continuously optimize bids, targeting, and creatives through data analysis and A/B testing to maximize Return on Ad Spend (ROAS).
- Data Analysis & Reporting: Dive deep into campaign data, monitoring Key Performance Indicators (KPIs) such as Cost Per Acquisition (CAC), Lifetime Value (LTV), and conversion rates. Provide regular, insightful reports to support strategic decisions.
- Creative Strategy & Testing: Collaborate with the creative team to brainstorm, develop, and test various ad formats, copy, and visuals to identify the most resonant messaging for our target audience across different channels.
- Market Intelligence & Channel Expansion: Stay current with industry trends, competitor activities, and emerging advertising channels. Proactively identify and test new opportunities for growth.
- Compliance & Risk Management: Develop a deep understanding of and adhere to the advertising policies of Google, Meta, TikTok, and other platforms, especially concerning financial and cryptocurrency products, to ensure all marketing activities are compliant and support business continuity.
What We Look For In You
- Proven Experience: A minimum of 5 years of hands-on experience in performance marketing, with a demonstrated history of managing large-scale budgets successfully.
- Platform Expertise: Mastery of Google Ads, TikTok for Business, and Meta Ads Manager is essential. Strong knowledge of Apple Search Ads and X Ads is highly preferred.
- Analytical Skills: An excellent data-driven and analytical mindset. Proficient with tools like Google Analytics, AppsFlyer, or similar mobile measurement partners. Experience with SQL/Python for ROI analysis is a strong plus.
- Industry Knowledge: A genuine interest in and understanding of the cryptocurrency/Web3 industry. Prior exposure with financial or crypto-related products is a significant advantage.
- Communication & Collaboration: Excellent communication, coordination, and project management skills, with the ability to work effectively in a cross-functional team environment.
Nice-To-Haves
- High-Growth Environment: Experience working in a fast-paced, agile environment at a high-growth startup or tech company.
- Diverse Channel Experience: Experience with other paid channels such as programmatic advertising or affiliate marketing.
Perks & Benefits
- Competitive total compensation package
- L&D programs and education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process!
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