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Singapore

Manager, Content Marketing

GFTN SERVICES PTE. LTD.
$5,000 - $9,000 a month
Singapore
Contract
4 weeks ago

The Global Finance & Technology Network (GFTN) is a not-for-profit organisation established by the Monetary Authority of Singapore (MAS) in 2024 to harness technology and foster innovation for more efficient, resilient, and inclusive financial ecosystems through global partnerships. GFTN organises convening forums, offers advisory services on innovation ecosystems, provides access to transformative digital platforms, and invest in technology startups with the potential for growth and positive social impact through its venture fund.


This is an exciting opportunity to work with the top global players in FinTech and Financial Services and to contribute to an industry-changing narrative.


Job description:


Social Media Management:

Oversee the development and execution of social media strategies across all platforms. Create engaging content across various formats, manage community interactions, and measure performance to optimise results.


Content Creation and Curation:

  • Generate high-quality written content, including blog posts, social media posts e.g. weekly AMAs, X threads, email campaigns, to showcase thought leadership and promote the Singapore Fintech Festival.
  • Create and edit compelling short-form video content for IG Reels, YT and TikTok, including:
  • Conceptualizing creative video ideas that align with current trends
  • Selecting and editing appropriate soundbites and music
  • Adding effects, text overlays, and transitions
  • Ensuring optimal formatting for each platform
  • Write engaging, platform-optimized captions and copy that drive engagement
  • Maintain consistent brand voice across all platforms while adapting content format for platform-specific best practices

EDMs for Event Promotions:

  • Craft compelling promotional EDMs across marketing campaigns for the Singapore FinTech Festival.

Performance Analysis and Optimisation:

  • Track social media and content performance metrics, analyse data, and provide actionable insights to refine strategies and improve ROI.
  • Monitor key performance metrics across all platforms (engagement rates, reach, follower growth)
  • Analyze content performance to identify successful formats and topics
  • Provide regular reports on social media metrics and growth
  • Make data-driven recommendations for content optimisation


Ad-Hoc Content Marketing Duties

  • Manage video uploads, landing page creation and optimization on GFTN website
  • Optimise video metadata, titles, and descriptions for SEO
  • Managing speaker interviews and aligning outreach with campaign rollout


Apply now:

We appreciate the time and effort you invested in your application. Due to the overwhelming number of resumes we receive, we regret to inform you that we will not be able to respond to every candidate individually. Please know that each application was carefully reviewed, and if your qualifications match our needs, we will reach out to you for the next steps in the selection process. Thank you again for considering a career with us.

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