Manager (Marketing), College of Integrative Studies

COMPANY DESCRIPTION

Singapore Management University is a place where high-level professionalism blends together with a healthy informality. The 'family-like' atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together building a strong collegiality and morale within the university.

Our commitment to attract and retain talent is ongoing. We offer attractive benefits and welfare, competitive compensation packages, and generous professional development opportunities all to meet the work-life needs of our staff. No wonder, then, that SMU continues to be given numerous awards and recognition for its human resource excellence.

RESPONSIBILITIES

• Develop and implement integrated marketing and communications strategies to strengthen CIS brand identity as an interdisciplinary college, drive awareness of its academic programmes and student life, and enhance its reputation among stakeholders.
• Manage and execute the College's social media strategy across various social media platforms, including the content calendar, content creation, admission campaign, and performance tracking in collaboration with the appointed social media agency.
• Oversee the College website and lead its content and structural enhancements, including SEO optimisation, web analytics monitoring, and coordination with internal stakeholders and appointed vendor.
• Curate, create, and manage content across digital and print platforms (e.g., website, emailers, prospectus, brochures), including coordinating photo and video shoots that showcase the College's community, events and programmes.
• Support marcomms and branding efforts for the College events such as Open House, guest lectures, and residential life activities at SMU Prinsep Street Residences, including design brief development, production oversight, and publicity execution.
• Coordinate the design and production of marketing collaterals, and corporate merchandise and gifts that enhance brand visibility and stakeholder appreciation.
• Maintain a repository of media assets and news coverage to support the College's branding and storytelling.
• Monitor industry and platform trends to identify new content opportunities and ensure the College's marketing approach remains current, effective, and aligned with prospective student behaviour.
• Serve as the primary liaison between CIS and OCCM to ensure alignment with University branding and communications strategies, including participation in joint campaigns and publicity efforts.
• Maintain working relationships with other units, offices and external parties to the highest degree of professionalism.
• Any other roles and responsibilities as assigned by the Reporting Officer.

• Bachelor's degree in Marketing, Communications, Media, or a related field with at least 3 to 5 years of relevant experience, preferably in the education sector.
• Strong understanding of digital marketing, including social media strategy, content creation, and analytics.
• Familiar with social media management and analytics tools, website content management systems, email marketing platforms, and other generative AI martech tools.
• Prior experience in IHL marketing, in particular, enrolment marketing, preferred.
• Proficient in photography, videography and using design and video editing software to aid in content creation is a plus.
• Good eye for design and detail-oriented in branding and visual execution.
• Strong project management and stakeholder coordination abilities.
• Creative, resourceful, and able to manage multiple timelines simultaneously.
• Proactive, collaborative team player with excellent interpersonal and communication skills.

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Candidates who do not possess the stipulated qualifications but have relevant work experience may still apply. Remuneration and appointment terms shall commensurate with qualifications and experience. SMU reserves the right to modify the appointment terms where necessary.