The Regional Director, Licensing Sales plays a pivotal leadership role in working together with the Partner/SVP to achieve the goals and objectives set by the Company across the region.
Through effective planning and budgeting, he/she will strive to achieve his/her quarterly/annual revenue target, devise sales strategies and techniques to reach out to potential clients, generate leads for the Company, and turning the leads into business deals. He/she will work closely with the Partner to lead the Business Unit and provide strong strategic leadership direction to the team.
Main Responsibilities
Sales & Business Development
- Direct sales responsibility (by brand, country, or category, depending on PLS’s strategy) inclusive of quarterly targets, due diligence obligations related to thorough knowledge of product and prospective clients.
- Perform all sales planning & reporting functions inclusive of pipeline building, gap analyses, forecasting and re-forecasting as required by PLS and its clients, market/brand/category reports evaluating sales environment and prospects, projections related to existing or new businesses, evaluation of new opportunities and/or brand extensions.
- Develop expertise in relevant areas required to maximize performance combined with building brands and a sustainable business.
Client Management and Service
- Management of clients inclusive of ensuring full compliance on Licensors’ policies, procedures, guidelines and supporting licensees in fulfilling obligations and maximizing performance.
- Design appropriate business management calendar inclusive of sales strategy, marketing activities, brand-building objectives and manage team activities related to client services, licensee sell in, retail programs, sell-through support etc.
- Lead all key initiatives, reporting requirements, compliance monitoring, and other core functions as related to client management.
Monitor Licensee Obligations
- Conduct regular business review with key licensees to ensure product development, product penetration to all distribution channels, advertising and promotion plans are rolled out as per contractual obligations.
- Ensure retail visibility for Brands/Licensed Products
- Work closely with PLS marketing team to cultivate and direct key retail accounts on behalf of Licensor and its partners, working closely with all stakeholders to build appropriate retail relationships and secure prominent product placement at retail.
- Provide support and guidance to marketing team to devise a meaningful marketing calendar to promote the licensed products as well use appropriate and approved marketing collateral to support products at retail.
Account Receivables
- Work with Finance team to ensure that licensees remit the License Fee and submit monthly/quarterly royalty report on time.
Job Requirements
- University degree in relevant field or extensive professional experience in leading a team.
- Minimum 15 years of regional experience with strong business development background in sales and related brand management responsibilities. IP licensing experience across various categories is required.
- Track record of sales achievement across SEA/GCN.
- Personable and diplomatic in handling clients from all levels.
- Strong organizational, presentation and team leadership skills.
- Fluency in all Microsoft applications & database solutions.
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