Retail Marcom Executive (12 months contract)

Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions.  Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.  

*This is a 12 months contract role and you will be assigned to client's office

• Responsibilities

  • To assist in developing 360 communication to drive acquisition of postpaid mobile services, including direct, segment and digital marketing.
  • To develop through-the-line communication that is data-driven and segment-focused with accountability on the effectiveness and efficiency of the communications
  • To ensure consistency in terms of brand image and tone of voice across all comms.
  • To be able to understand the current campaign performance statistics to achieve drive to a higher click through and conversion.
  • Work closely with creative agencies and through-the-line campaigns that include advertising, websites, social media, promotions, sponsorships, on ground activation and event management
  • To execute new, non-traditional, marketing channels to achieve objectives of building brand awareness, shaping perceptions, and driving purchase behaviour and nurturing brand loyalty.
  • To work closely with Brand, Product Marketing, Social Media and Sales teams to ensure that campaigns are in synergy with the wider marcomms plan
  • To manage allocated marketing budgets for various campaigns and activities.

   

  Requirements

  • Fresh grads with a Diploma or Degree in Marketing and Communication or any other relevant studies, with internship experiences in fast-paced marketing environment, either in marketing agency or corporate environment, and ideally with experience in consumer business
  • Basic knowledge in digital performance marketing media
  • Good presentation and good interpersonal skills
  • Effectively bilingual and written communication skills in English and Chinese to liaise with Chinese-speaking stakeholders
  • A team player with strong project management skill with attention to details

#LI-VC1

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WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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