Senior Specialist, Paid Social & Performance

Company Description

foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Job Description

• You own the execution and support building the strategy for all paid social channels (Meta, Snapchat, TikTok, YouTube, Twitter)

• You conduct in-depth / cross-functional analysis and make suggestions to allocate budget between channels, devices and campaigns 

• Drive App acquisition campaign improvement and be responsible for the performance against monthly targets while guiding the team members

• Identify new marketing opportunities and innovative ideas based on commercial KPIs, customer insights, and competitive analysis through continuous test & learning

• Independently lead projects and campaigns, ensuring quality delivery and achievement of KPIs through cross-functional teams  (measurement, attribution, creative, marketing, product..)  

• Collaborate with local marketing teams and provide clear guidance on effectively implementing local tactics. 

• Continuously contribute to the improvement of best practice guidelines and disseminate digital expertise across teams within the organization.

Qualifications

• You have gained min. 5 years of professional experience managing paid social advertising campaigns

• You managed campaigns for ideally at least 2 of the following channels (Meta, Snapchat, TikTok, Twitter)

• You gained strong App acquisition expertise, and ideally full-funnel marketing experience

• You have lead projects, instructed teams and managed various stakeholders 

• You are used to breaking down complex problems into an actionable roadmap 

• You have a university degree in marketing, business, economics, management, engineering or similar field 

• You have leveraged incrementality test solutions to decide on campaign and budget mix 

• Analytical skills with the ability to translate data insights into actionable strategies 

• Excellent communication and interpersonal skills, with the ability to manage stakeholders effectively.

• Demonstrated ability to identify marketing opportunities and develop strategic solutions.

• Ability to initiate innovations, provide feedback, and influence the broader team.

• Up-to-date knowledge of regulations, policies, and best practices in digital marketing.