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TikTok Shop - Campaign Channel Specialist , ShopTab (Singapore, eCommerce)

TikTok
Singapore
Full time
2 weeks ago
About
The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates.With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.

Responsibilites
- Optimizing the efficiency of personnel and goods matching in search, feed, various channels and activities of the TikTok Shop platform in order to achieve sustainable growth of GMV.
- Improve the basic efficiency of conversion, AOV , Repurchase Rate, seller control of competitive share, etc., and improve profitability;
- Through data analysis and market benchmarking, establish the base line of key input matrices (supply classification, demand flow, budget) and output matrices (GMV matching efficiency), develop growth strategies and determine goals for each regular business cycle;
- Channels and activities: Design and develop the positioning and focus matrix of each channel, cooperate with category operations, incubate top sellers and product lists for the channel, establish buyer and seller mentality; cooperate with internal teams to carry out activities to achieve new GMV peaks and new Operational Efficiency, and instill platform positioning in seller sales and buyer consumption.
- Search and Feed: Collaborate with product and technical teams to improve algorithms, search relevance specific to local context and language, product list searchability, audience tagging, and improve recommendation quality to achieve long-term Return On Investment.
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