RESPONSIBILITIES:
To actively identify new business and market opportunities for Cohu’s range of solutions and to develop, promote and grow Cohu solutions into new accounts and existing customer base.
Research and identify new business opportunities - including new markets, growth areas, trends, customers, partnerships, products and services - or new ways of reaching existing markets for Cohu’s range of solutions and to develop, promote and grow Cohu solutions into new accounts and customers.
Seek out the appropriate contacts in customers’ organization to generate leads and cold call prospective customers
Foster and develop relationships with existing and new customers
Understand the needs of customers and be able to respond effectively with a plan of how to meet these
Develop business sales and marketing strategy
Have a good understanding of the businesses' products or services and be able to advise others about them
Train members of your team, arranging external training where appropriate
Develop and maintain good relationships with key customers to increase revenue with them.
Carry out sales forecasts and analysis and present findings to senior management/the board of directors
Meet and achieve assigned business goals and objectives within his/ her territory.
Liaise with the finance team, warehousing and logistics departments as appropriate to meet customers’ order schedule
Seek ways of improving the way the business operates
Attend seminars, conferences and events where appropriate
REQUIREMENTS & QUALIFICATIONS:
Degree in Engineering from a recognized university or its equivalent with 4 to 6 years of relevant sales and application experience. Diploma of the same discipline with 6 to 8 years of experience will be considered.
Good knowledge of semiconductor industry and market, competitor’s solution, business principles and their requirements.
Working experience in application or sales of semiconductor final-test equipment or contact solutions will be an advantage.
Good communication and interpersonal skills.
Highly motivated and goal-oriented team player.
